September 7, 2023
As you prepare for your upcoming trade shows, we're excited to share with you what print trends you can expect to see. Trends come and go, but we know a few will be here to stay! So, if you want to stay ahead of the curve, keep reading!
Here's what you can expect:
1. Embracing the power of personalization!
Personalization allows your audience to get what they want. Customizing your pre or post-show mailers to address that recipient’s industry challenges and the solutions you can provide will make a lasting impression. Customizing information or data is easy with our variable-data printing services.
2. Minimalist Designs
Clean layouts, elegant typography, and ample white space are all trends in marketing materials such as brochures, mailers, etc. Minimalist designs ensure essential information shines through. Plus, this minimalistic approach enhances readability and exudes a sense of sophistication. Don’t forget minimalism can still be accomplished in line with your branding! Our creative team is happy to assist you in navigating this intricate balance.
3. Seamlessly Integrated Multi-Channel Experience
Make your materials a gateway to a multi-channel experience. Yes, you probably guessed it: the QR code is back! Add custom QR codes to your printed materials to enable readers instant access to exclusive online content, insightful videos, and interactive resources.
4. Materials that Tell Our Story
At Ken Cook Co., we believe in the power of storytelling, and you should, too! Your trade show materials should go beyond information-sharing; they should amplify the story of your journey, values, and impacts you've made. Readers want to learn about your successes, innovations, and the people who drive your mission!
Do you think you’ll consider one of the following trends: personalized content, captivating designs, seamless multi-channel interaction, and story-telling? Let us know your thoughts on the current trends!
