Sweet 16 Showdown: Technical Communication Takes the Spotlight

At Ken Cook Co., we believe great communication isn’t just about conveying information it’s about engaging, educating, and inspiring action. That’s why we’re bringing a little March Madness energy into the world of training and tech comms with our very own Sweet 16 Technical Communications Video Showdown.

But here’s the twist: there’s no judging panel. No fan voting. No brackets filled out at the water cooler. Instead, each video in our bracket competes based solely on real-world online interaction… clicks, views, impressions, and overall engagement. The content that resonates most with audiences wins the round and advances. It’s technical communication… gamified.

Why We’re Doing This

Great content doesn’t just explain… it connects. In a world where attention is currency, the way we deliver training and safety information matters. This competition is more than a fun internal project. It’s a testbed. A learning experience. A pulse check on what actually gets noticed and retained.

And for us, it’s a celebration. A celebration of the writers, trainers, videographers, and designers who turn complex concepts into powerful, accessible learning moments.

How It Works

• 16 Videos Enter – Each representing a different style, industry topic, or training approach.
• Weekly Matchups – Every week, we’ll track the performance of two videos going head-to-head.
• Performance-Based Advancement – The video with the most combined clicks, views, and impressions for the week moves forward.
• One Champion – After four intense rounds, one video will earn the title of Sweet 16 Champion of Technical Comms 2025.

What We Hope to Learn

• Which styles of video get the most traction?
• Do certain topics consistently outperform others?
• What role do visuals, pacing, and format play in engagement?
• And most importantly—how can we apply these insights to elevate training content across industries?

Follow Along

We’ll be sharing insights, weekly matchups, and the final champion right here on the Ken Cook Knowledge Hub. Whether you’re a technical writer, training lead, safety specialist, or just a fan of good communication—this one’s for you.

Let the clicks decide.

Let the best content win.

Let the showdown begin.